Rowan's Creek Kentucky Straight Bourbon Whiskey is the slightly-younger brother of Noah's Mill Small Batch Kentucky Bourbon Whiskey. Much like Noah's Mill, Rowan's Creek is made by marrying together small batches of bourbon that are maturing in charred, American oak casks. The bourbons each contain unique mash bills, which provides Rowan's Creek with a distinctly layered flavor profile. After the bourbons have matured for approximately twelve years, they are brought to just over 100 proof with water from Rowan's Creek, and bottled by hand (each bottle is adorned with a label that includes a handwritten batch number).

Among all their offerings Jack Daniel's Black Label stands out as the instantly recognizable, iconic classic and the brand's flagship. It accounts for 96% of Jack Daniel's sales, making it the best-selling whiskey in the world. While the true meaning behind the "Old No. 7" on the label was lost with Daniel's death, it is known that it won 7 gold medals in a very different time. It received its very first at the 1904 World's Fair in St Louis, Missouri, where the spirit reigned supreme over 24 others from across the globe ― a sign of things to come. The most important step in its creation is still the charcoal mellowing, or as they like to call it "The Extra Blessing". Before going into barrels, the clear, 140-proof distillate is filtered through handcrafted charcoal drop by drop, a process that takes from 3 to 5 days and is the reason behind the Black Label's signature smoothness. Being a Bottled-in-Bond whiskey, Jack Daniel's Bonded is distilled in a single season from a recipe of 80% corn, 12% malted barley, and 8% rye. It's matured in a government bonded warehouse for a minimum of 4 years before being bottled at 100 proof. Each barrel is hand-selected for its depth of color, flavor, and aromas. Oaky, big, and bold, the whiskey has rich notes of caramel, prominent oak, and spice.