This one changed the way we think of bourbon, all because one man changed the way he thought about making it. Bill Samuels, Sr., simply wanted a whisky he would enjoy drinking. Never bitter or sharp, Maker's Mark is made with soft red winter wheat, instead of the usual rye, for a one-of-a-kind, full-flavored bourbon that's easy to drink. To ensure consistency, we rotate every barrel by hand and age our bourbon to taste, not time. Each and every bottle of Maker's is still hand-dipped in our signature red wax at our distillery in Loretto, Ky., just like Bill, Sr., would have wanted.
What you smell and taste in a whisky is highly subjective.
Even the pros do not always agree on the tasting notes. Therefore, we have combined the tasting notes from several sources into a cross-section Nose, Palate, and Finish to find the commonalities between two whiskies. We use the Aroma Wheel with its concentric circles of increasingly specific tastes and smells (general in the center; more specific the further out you go) to find Exact, Secondary, and General matches between two whiskies. We also take into account other important factors like mash bill, barrel type(s), ABV, region, ratings, price and more. We then weight each factor based on what we believe to be the approximate importance it has in determining whether two whiskies are similar.
We're all different.
Again, we cannot stress enough that what you smell and taste in a whisky is likely going to be different than the person you're drinking it with. Whisky Mates is meant to be a guide to help you find what you like drinking, using the best methodologies available. In the end, rely on your own palate to tell you what you like and don't like.