Johnnie Walker's first commercial blend, called Old Highland Whisky, was launched in 1867. Alexander Walker also introduced the brand's signature square bottle, and the distinctive slanted label. In 1893, the Walkers acquired the Cardhu distillery, and kept expanding through the early 20th century by buying interests in a number of distilleries. This ensured the company a steady supply of whiskies for its blends. By 1909, John's grandsons George and Alexander II had expanded the line, and sold three blended whiskies. In 1909, the company rebranded its whiskies, introducing the famous striding man logo and renaming the blends after the colors of their labels. By 1920, Johnnie Walker could be bought in 120 countries. The company joined Distillers Company in 1925, and, after its acquisition by Guinness, and Guinness's subsequent merger with Grand Metropolitan, the brand is now owned by Diageo, a British multinational beverage alcohol company. Johnnie Walker Red Label is the brand's pioneer blend. It is made by blending up to 30 malts and grains, combining light whiskies from Scotland's East Coast and more peaty whiskies from the West, all chosen specially for their bold, vibrant flavors. Johnnie Walker Red Label is the world's best-selling Scotch whisky.
What you smell and taste in a whisky is highly subjective.
Even the pros do not always agree on the tasting notes. Therefore, we have combined the tasting notes from several sources into a cross-section Nose, Palate, and Finish to find the commonalities between two whiskies. We use the Aroma Wheel with its concentric circles of increasingly specific tastes and smells (general in the center; more specific the further out you go) to find Exact, Secondary, and General matches between two whiskies. We also take into account other important factors like mash bill, barrel type(s), ABV, region, ratings, price and more. We then weight each factor based on what we believe to be the approximate importance it has in determining whether two whiskies are similar.
We're all different.
Again, we cannot stress enough that what you smell and taste in a whisky is likely going to be different than the person you're drinking it with. Whisky Mates is meant to be a guide to help you find what you like drinking, using the best methodologies available. In the end, rely on your own palate to tell you what you like and don't like.