Whisky Producer Profile - Rebel Bourbon

Rebel Bourbon hero image
Aggregate Producer Rating?
0.0
(21.7 pctl)
$1.28 / pctl
Rebel Bourbon image
Rebel Bourbon | Est. 1936
Part of the  Lux Row Distillers  family of brands.

Overall, Rebel Bourbon is known for:

Producer Overview
Rebel Bourbon (formerly branded Rebel Yell) is a brand of Kentucky straight bourbon whiskey owned and marketed by Luxco. Rebel is now distilled and aged at Luxco's new distillery, Lux Row Distillers, in Bardstown, Kentucky. The 40% alcohol by volume (80 U.S. proof) spirit was formerly produced under contract by Heaven Hill at its Bernheim distillery in Louisville. The W.L. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. The W.L. Weller company merged with the Stitzel distilling company (est. 1872) to form the Stitzel-Weller distilling company in 1910. The "Rebel Yell" brand was created for Stitzel-Weller in the mid-1900s by Charles R. Farnsley (a former mayor of Louisville) around the 100th anniversary of the original Weller company, with the idea of distilling it in limited batches for exclusive distribution in the Southern United States. In the early 1980s, after some other changes of ownership following the break-up of Stitzel-Weller around 1972, the brand was purchased by the David Sherman Corporation of St. Louis, Missouri (now Luxco). By 1984, Rebel was distributed nationally.

Rebel Bourbon Composite Nose

Rebel Bourbon Composite Palate

Rebel Bourbon Composite Finish

Rebel Bourbon Whiskies (4)

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