Parent Brand Profile - Marussia Beverages USA
About
Since 1992, we have been passionately committed to achieving and surpassing both our producers’ and customers’ individual objectives through an effective collaboration of long term brand building initiatives. We are determined to offer outstanding service and competitive pricing to our clients through a dedicated understanding of our brands, their history, and the market; and target end-users within each geographic region in order to give them the energy, focus, and resources they require to thrive and grow. We pledge to our customers, employees, and to all with whom we do business the following: to always operate on the principles of honesty and integrity, to treat all individuals with respect and honor, and in doing so we will also strive to conduct business with the organizations which share and embrace our philosophy
Marussia Beverages USA Family of Whisk(e)y Brands
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What you smell and taste in a whisky is highly subjective.
Even the pros do not always agree on the tasting notes. Therefore, we have combined the tasting notes from several sources into a cross-section of the most likely Nose, Palate, and Finish to find the commonalities between two whiskies. We use the Aroma Wheel with its concentric circles of increasingly specific tastes and smells (general in the center; more specific the further out you go) to find Exact, Secondary, and General matches between two whiskies. We also take into account other factors such as ABV, region, and price (used as a rough proxy for quality). We then weight each factor based on what we believe to be the approximate importance it has in determining whether two whiskies are similar.
We're all different.
Again, we cannot stress enough that what you smell and taste in a whisky is likely going to be different than the person you're drinking it with. Whisky Mates is meant to be a guide to help you find what you like drinking, using the best methodologies available. In the end, rely on your own palate to tell you what you like and don't like.
