Parent Brand Profile - Lux Row Distillers
About
Luxco’s drive to innovate has quickly allowed us to become one of the top USA-based producers of alcohol beverage products as we produce and market a wide array of brands across all categories. In 2015, as our whiskey brands continued to grow and expand, we realized we were going to have to build our own site to service our needs going forward. As such, we began the hunt for our very own distillery site. Kentucky, with its rich southern culture, abundant natural resources of both high-quality grains and fine limestone filtered water, was the natural fit. Building our own distillery represents a natural evolution for Luxco.
We have been steeped in the bourbon business for over forty years, having others distill for us to service our needs. We learned from them and now understand that it is our time to do it ourselves in order to fill the growing demand for our products.
Lux Row Distillers Family of Whisk(e)y Brands
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What you smell and taste in a whisky is highly subjective.
Even the pros do not always agree on the tasting notes. Therefore, we have combined the tasting notes from several sources into a cross-section of the most likely Nose, Palate, and Finish to find the commonalities between two whiskies. We use the Aroma Wheel with its concentric circles of increasingly specific tastes and smells (general in the center; more specific the further out you go) to find Exact, Secondary, and General matches between two whiskies. We also take into account other factors such as ABV, region, and price (used as a rough proxy for quality). We then weight each factor based on what we believe to be the approximate importance it has in determining whether two whiskies are similar.
We're all different.
Again, we cannot stress enough that what you smell and taste in a whisky is likely going to be different than the person you're drinking it with. Whisky Mates is meant to be a guide to help you find what you like drinking, using the best methodologies available. In the end, rely on your own palate to tell you what you like and don't like.
