George Dickel Superior Signature Recipe Whisky is crafted from a mash of 84% corn, 8% rye, and 8% malted barley, which are milled and mashed before being fermented with a proprietary strain of yeast. Following fermentation, the whisky is distilled and then matured in casks that have been charred with a #2 char on the heads and a #4 char on the staves (the degree of charring within a cask is measured on a scale of one to four, with a #1 char referring to casks that have been lightly toasted, and a #4 char referring to casks that have been charred so heavily that the interior resembles an alligator hide). Once the whisky has matured, it is chilled to 40°F and then mellowed through sugar maple charcoal. This process is rather unusual (most distilleries that mellow whisky through charcoal do so prior to maturing it in oak barrels) and contributes a hint of smoky sweetness to the whisky.

Among all their offerings Jack Daniel's Black Label stands out as the instantly recognizable, iconic classic and the brand's flagship. It accounts for 96% of Jack Daniel's sales, making it the best-selling whiskey in the world. While the true meaning behind the "Old No. 7" on the label was lost with Daniel's death, it is known that it won 7 gold medals in a very different time. It received its very first at the 1904 World's Fair in St Louis, Missouri, where the spirit reigned supreme over 24 others from across the globe ― a sign of things to come. The most important step in its creation is still the charcoal mellowing, or as they like to call it "The Extra Blessing". Before going into barrels, the clear, 140-proof distillate is filtered through handcrafted charcoal drop by drop, a process that takes from 3 to 5 days and is the reason behind the Black Label's signature smoothness. Being a Bottled-in-Bond whiskey, Jack Daniel's Bonded is distilled in a single season from a recipe of 80% corn, 12% malted barley, and 8% rye. It's matured in a government bonded warehouse for a minimum of 4 years before being bottled at 100 proof. Each barrel is hand-selected for its depth of color, flavor, and aromas. Oaky, big, and bold, the whiskey has rich notes of caramel, prominent oak, and spice.