Among all their offerings Jack Daniel's Black Label stands out as the instantly recognizable, iconic classic and the brand's flagship. It accounts for 96% of Jack Daniel's sales, making it the best-selling whiskey in the world. While the true meaning behind the "Old No. 7" on the label was lost with Daniel's death, it is known that it won 7 gold medals in a very different time. It received its very first at the 1904 World's Fair in St Louis, Missouri, where the spirit reigned supreme over 24 others from across the globe ― a sign of things to come. The most important step in its creation is still the charcoal mellowing, or as they like to call it "The Extra Blessing". Before going into barrels, the clear, 140-proof distillate is filtered through handcrafted charcoal drop by drop, a process that takes from 3 to 5 days and is the reason behind the Black Label's signature smoothness. Being a Bottled-in-Bond whiskey, Jack Daniel's Bonded is distilled in a single season from a recipe of 80% corn, 12% malted barley, and 8% rye. It's matured in a government bonded warehouse for a minimum of 4 years before being bottled at 100 proof. Each barrel is hand-selected for its depth of color, flavor, and aromas. Oaky, big, and bold, the whiskey has rich notes of caramel, prominent oak, and spice.

Belle Meade Bourbon Finished in XO Cognac Cask™ is the result of painstaking attention to detail to create a product of unmistakable quality and character. We start by seeking the perfect casks for the project because like any other ingredient, the finishing cask must be exceptional in order to achieve exceptional results. We use casks made of French Limousin Oak that have been used for 12 years to age one of the world's premiere Fine Champagne XO Cognacs. One smell of these casks tells you that they hold truly magnificent potential as finishing barrels. We then fill the casks with a blend of well-aged Bourbons to coax the best results from the casks. The blend we select brings out the spice and fruit characteristics of the cask while bringing rich depth and complexity which plays perfectly with the soft, luxurious flavors of the well-aged Cognac flavors embedded in the French oak. Belle Meade Bourbon Finished in XO Cognac Cask is the perfect way to wind down the day when sipped neat, with a splash of water, or on the rocks.