Johnnie Walker Blue Label Blended Scotch Whisky represents the epitome of blending and the pinnacle whisky of the House of Walker. The blend was personally created by James Beveridge, Johnnie Walker's Master Distiller, and is crafted to reflect the style of whiskies produced by Johnnie and Alexander Walker in the 19th century. "I think of blending as being like the process of writing," says Beveridge. "Is the final book just a series of words, a lot of facts and information, or has it been put together with care and attention so that the end result will relate to the person who reads it? If it does, then that, you could argue, is magic blending, like writing, like any creative process, is much more involved in the world of ideas, with trying to connect with the whisky drinker. I like to think that we have made that connection."

At their best, aged in good quality American oak casks, brimming with vanilla and echoing rich pastry cream on the finish, grain whiskies are amongst the most delicious whiskies in the world. They are the perfect whiskies to name...Hedonism. Hedonism will always be lush, soft and creamy but each year we use different whiskies, in different combinations, to achieve this. The inspiration behind our whisky HEDONISM is just that- pleasure, enjoyment, a celebration of that ideal marriage between distilled spirit and high quality oak maturation. The aromas and flavours hint of vanilla, caramel, a delicate fruitiness, accented by flashes of coconut in the finish. This is a whisky that will appeal to both the ardent whisky enthusiast and newcomers to whisky alike.