Per Freddie Noe: With “Lessons Honored” I wanted to pay homage to my father, Fred, and the lessons he passed down about bourbon and life. A lot of the lessons Dad taught me go back to honesty and integrity. Being true to yourself is something that's very important in our family and that carries over into our whiskey brands. Each liquid was chosen because of a connection to my dad and a lesson he taught me. The base of the blend is a Kentucky Straight Brown Rice Bourbon which reminds me of the first project I ever really handled on my own at the distillery. The “high rye” rye whiskey is an ode to Booker's Rye, an award-winning product created in 2017 and one of the first that Dad and I tasted together. It was a legendary release in honor of my granddaddy Booker Noe, and it was very special to play a small part in selecting and bottling the liquid with my dad. The last liquid Dad actually helped pick, though he didn't know it at the time. I brought him samples of a few liquids at different ages, and he ultimately picked this 7-year old Kentucky Straight Bourbon Whiskey, which is representative of our Small Batch Collection.Crafting this bourbon wasn't as difficult as previous years, because I had such a strong vision for the blend going into the liquid selection. In total, we tested 22 different blends in comparison to previous chapters where we tested more than 40. I spent most of my time perfecting the blend itself to balance the flavors and taste profile to create the final product.This year's blue neck tag is also an ode to my dad's favorite sports team

Per Freddie Noe: With “Lessons Honored” I wanted to pay homage to my father, Fred, and the lessons he passed down about bourbon and life. A lot of the lessons Dad taught me go back to honesty and integrity. Being true to yourself is something that's very important in our family and that carries over into our whiskey brands. Each liquid was chosen because of a connection to my dad and a lesson he taught me. The base of the blend is a Kentucky Straight Brown Rice Bourbon which reminds me of the first project I ever really handled on my own at the distillery. The “high rye” rye whiskey is an ode to Booker's Rye, an award-winning product created in 2017 and one of the first that Dad and I tasted together. It was a legendary release in honor of my granddaddy Booker Noe, and it was very special to play a small part in selecting and bottling the liquid with my dad. The last liquid Dad actually helped pick, though he didn't know it at the time. I brought him samples of a few liquids at different ages, and he ultimately picked this 7-year old Kentucky Straight Bourbon Whiskey, which is representative of our Small Batch Collection.Crafting this bourbon wasn't as difficult as previous years, because I had such a strong vision for the blend going into the liquid selection. In total, we tested 22 different blends in comparison to previous chapters where we tested more than 40. I spent most of my time perfecting the blend itself to balance the flavors and taste profile to create the final product.This year's blue neck tag is also an ode to my dad's favorite sports team