The first decade of 20th century America saw Chivas 25 burst onto the scene. Alongside the flittering milieu of grand parties and theatrical attractions of Broadway, this luxury whisky took pride of place among the high society of New York. But Prohibition followed in 1920, cutting our 25-year-old Scotch whisky's reign short. In 2007, we reignited this remarkable blend to recreate the iconic tastes and textures that lay within the original luxury whisky. The pinnacle of blended Scotch whisky was reborn and remains a legend today.

Johnnie Walker Blue Label Blended Scotch Whisky represents the epitome of blending and the pinnacle whisky of the House of Walker. The blend was personally created by James Beveridge, Johnnie Walker's Master Distiller, and is crafted to reflect the style of whiskies produced by Johnnie and Alexander Walker in the 19th century. "I think of blending as being like the process of writing," says Beveridge. "Is the final book just a series of words, a lot of facts and information, or has it been put together with care and attention so that the end result will relate to the person who reads it? If it does, then that, you could argue, is magic blending, like writing, like any creative process, is much more involved in the world of ideas, with trying to connect with the whisky drinker. I like to think that we have made that connection."