At their best, aged in good quality American oak casks, brimming with vanilla and echoing rich pastry cream on the finish, grain whiskies are amongst the most delicious whiskies in the world. They are the perfect whiskies to name...Hedonism. Hedonism will always be lush, soft and creamy but each year we use different whiskies, in different combinations, to achieve this. The inspiration behind our whisky HEDONISM is just that- pleasure, enjoyment, a celebration of that ideal marriage between distilled spirit and high quality oak maturation. The aromas and flavours hint of vanilla, caramel, a delicate fruitiness, accented by flashes of coconut in the finish. This is a whisky that will appeal to both the ardent whisky enthusiast and newcomers to whisky alike.

Black Label, the brand's 12-year expression, is one of the world's best-selling Scotch whiskies. It is created using around 40 single malt and grain whiskies aged for a minimum of 12 years from the four corners of Scotland.