Due to the careful distilling process, Peerless spirits are multi-dimensional in terms of flavor. Single Barrel selections allow for concentration on a particular barrel's unique characteristics. Master Distiller, Caleb Kilburn, carefully hand selects barrels that highlight distinctive natural profiles to be offered in the Peerless private Single Barrel selection. Whiskey profiles of Peerless caliber selections are compared one by one. Once a barrel is chosen, it is bottled and prepared exclusively and given a unique label. Each barrel typically yields 180-210 bottles. As always, Peerless spirits are bottled at barrel proof, so Peerless patrons experience the same robust characteristics that were chosen specially for them.

The drinkers of Murray Hill Club Whiskey were, in accordance with Joseph's vision, people of discriminating taste and mature judgment. Magnus actively introduced his whiskey into the leading bars, hotels, cafes, and groceries of his day. Local newspapers were peppered with advertisements for this new whiskey, which quickly earned great acclaim. He encouraged readers to sample just a taste, for “give this whiskey a trial once, and you'll take no other brand.”