On October 22nd. 1910, a fire on the bottling line halted production of Old Forester. Mature whisky ready to be bottled, instead was stored in a secondary barrel. What emerged was a delightful whisky, remarkable enough to become an entirely new expressions- Old Fine Whisky. Today mimicking this historic bottling, this unique expression of Old Forester has undergone a second barreling, granting it exceptional character, a smooth and sweet flavor and a clean, crisp finish. Entering the second barrel at a low 100 proof allows more of the sweet wood sugars to dissolve into the whiskey. 1910 Old Fine Whiskey is the fourth and final expression of the Whiskey Row Series, presented at 93 proof.

The drinkers of Murray Hill Club Whiskey were, in accordance with Joseph's vision, people of discriminating taste and mature judgment. Magnus actively introduced his whiskey into the leading bars, hotels, cafes, and groceries of his day. Local newspapers were peppered with advertisements for this new whiskey, which quickly earned great acclaim. He encouraged readers to sample just a taste, for “give this whiskey a trial once, and you'll take no other brand.”