Among all their offerings Jack Daniel's Black Label stands out as the instantly recognizable, iconic classic and the brand's flagship. It accounts for 96% of Jack Daniel's sales, making it the best-selling whiskey in the world. While the true meaning behind the "Old No. 7" on the label was lost with Daniel's death, it is known that it won 7 gold medals in a very different time. It received its very first at the 1904 World's Fair in St Louis, Missouri, where the spirit reigned supreme over 24 others from across the globe ― a sign of things to come. The most important step in its creation is still the charcoal mellowing, or as they like to call it "The Extra Blessing". Before going into barrels, the clear, 140-proof distillate is filtered through handcrafted charcoal drop by drop, a process that takes from 3 to 5 days and is the reason behind the Black Label's signature smoothness. Being a Bottled-in-Bond whiskey, Jack Daniel's Bonded is distilled in a single season from a recipe of 80% corn, 12% malted barley, and 8% rye. It's matured in a government bonded warehouse for a minimum of 4 years before being bottled at 100 proof. Each barrel is hand-selected for its depth of color, flavor, and aromas. Oaky, big, and bold, the whiskey has rich notes of caramel, prominent oak, and spice.

In 2019, George Dickel entered the Bottled in Bond category by launching the brand's Fall 2005 whisky, which earned the coveted "Whisky of the Year" award from Whisky Advocate and was the top-rated American Whiskey of 2019 by Wine Enthusiast. Bold and balanced, this latest release is an 11-year-old whisky was bottled in Fall 2008 and offers tantalizing notes of pecan, maple syrup and dried apple. At 100 proof (50% ABV), this release of George Dickel Bottled in Bond is best enjoyed slowly neat or on the rocks and plays well in many classic cocktails like an Old Fashioned or Perfect Manhattan.