Among all their offerings Jack Daniel's Black Label stands out as the instantly recognizable, iconic classic and the brand's flagship. It accounts for 96% of Jack Daniel's sales, making it the best-selling whiskey in the world. While the true meaning behind the "Old No. 7" on the label was lost with Daniel's death, it is known that it won 7 gold medals in a very different time. It received its very first at the 1904 World's Fair in St Louis, Missouri, where the spirit reigned supreme over 24 others from across the globe ― a sign of things to come. The most important step in its creation is still the charcoal mellowing, or as they like to call it "The Extra Blessing". Before going into barrels, the clear, 140-proof distillate is filtered through handcrafted charcoal drop by drop, a process that takes from 3 to 5 days and is the reason behind the Black Label's signature smoothness. Being a Bottled-in-Bond whiskey, Jack Daniel's Bonded is distilled in a single season from a recipe of 80% corn, 12% malted barley, and 8% rye. It's matured in a government bonded warehouse for a minimum of 4 years before being bottled at 100 proof. Each barrel is hand-selected for its depth of color, flavor, and aromas. Oaky, big, and bold, the whiskey has rich notes of caramel, prominent oak, and spice.

Named for a truck-driving, motorcycle-riding, bourbon-loving, hardworking whiskey man, Baker's Single Barrel Bourbon is a singular experience. A big, bold bourbon that was created by one legend to honor another. Every drop of bourbon in a Baker's bottle comes from one single barrel. And once those bottles are gone, they're gone. Which means you'll discover layers of unique, subtle nuances in every bottle you pick up. That's what makes Baker's so special. Baker has always believed the ideal bourbon is made according to three fundamental rules: First, it's aged at least seven years because that's the sweet spot for getting big vanilla notes from the charred oak barrel. Second, a great bourbon carries substantial flavor. And third, when he tries it, he better like it. These rules might seem simple, but they make for one hell of a bourbon.