Per Freddie Noe: As the name implies, this round of Little Book was a long journey that really tested my skills as a blender. Maybe I jinxed myself naming my first batch “the Easy.” Superstitions aside, I spent a lot of time in the lab on this one. I tried almost forty different recipes. But in the end, all that hard work paid off and we landed on a one-of-a-kind whiskey I'm really proud of. The road to Noe Simple Task started when I visited our Canadian distilleries in early 2017. I enjoy travelling to different places in the world to see how they distill their spirits. There, I was able to taste some great Canadian whisky straight out of the barrel. I was really drawn to the fruit and floral notes they achieve. I wanted to know more. Later in the year I went back for a deeper dive to learn all about their process. And taste some more great whisky. This was a step outside my comfort zone. The rules and laws for making whiskey in Kentucky that I grew up with don't apply up there. But I came back inspired and began blending. Now, while the flavors of the Canadian whisky had piqued my interest, my heart still lies in Kentucky. So I was excited about the idea of bringing the best of both worlds together. Knowing I wanted to blend with Kentucky Straight Rye, I started experimenting with different Canadian whiskies, trying to pull in those fruity and floral notes. They use a lot of different barrels to age up there, so I was able to play around with a lot of different flavors. I was looking for something that would round out the blend and really showcase the nuances of both the American and Canadian whiskies. In the end, I found the 40-year-old whisky and 13-year-old rye helped me achieve exactly what I wanted—a truly balanced and refined whiskey with a nice, lingering finish that's full of flavor.

A long and patiently aged whiskey is only as good as the grain it's born from. With our oldest expression to date, we're tapping into the time-honored techniques of the farmer distillers who invented the category in America's early days. To kick start fermentation they malted a small portion of their yearly harvest. This delicate heating process opens up the grain, allowing yeasts easier access to the sugars they'll soon convert to alcohol. It also imbues the resulting spirit with floral and earthy tonalities. Our mash bill 79% rye, 15% malted rye and 6% malted barley creates a sipping experience that evolves on the palate from soft and supple to rich and savory. A thrilling encounter accentuated by 18 years of maturation in virgin oak.